I assumed that when working in the starting chain you worked only in the top loop. It wasn't until I was working a pattern for cancer awareness ribbons that I even realized there could be another way.
This is the pattern I was working. Free Bernat Pattern for the coffee cozy with cancer ribbon. And by working I mean making dozens of them for a March of Dimes event. I couldn't figure out why my ribbon was turning out wonky. That is when I starting working in both loops...and...TAADAA, they started looking like the photo in the pattern.